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14 Honda HR-V review - Chasing Cars - honda hrv comparison chart
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The Renault Captur accomplished the aboriginal bisected as Europe’s top-selling baby SUV.

Europe’s booming baby SUV articulation is giving a much-needed addition to abandoned mass-market brands such as Renault, Peugeot and Opel.

The success of models such as the Renault Captur, Peugeot 2008 and Opel/Vauxhall Mokka additionally is alluring added automakers to the area as western European sales of baby SUVs are anticipation to added than bifold to about 1 actor by 2020, according advisers at IHS Automotive.

“These cars accept hit the zeitgeist of the European market,” IHS analyst Tim Urquhart told Automotive News Europe.

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Renault awash 87,396 Capturs in the aboriginal bisected of this year, according to abstracts from JATO Dynamics. That exceeds the 2014 full-year European sales IHS predicted for the Captur aftermost February. It additionally acme Renault’s wildest expectations for the baby SUV. “We are surprised. It was abundant added than we were assured at the beginning,” a aggregation agent told Automotive News Europe.

The baby SUV, which starts at 16,100 euros in France, is now Renault’s No. 2-selling archetypal in Europe afterwards the Clio subcompact. It additionally accounted for the all-inclusive majority of Renault’s 14 percent sales advance in Europe during the aboriginal half.

To accumulate up with Captur demand, Renault had to access achievement at its branch in Valladolid, Spain, the agent said, afterwards giving specific figures. Earlier this year Deutsche Bank appear that installed accommodation at the bulb for the car had been additional to 250,000 from 150,000.

Rival Peugeot had to accomplish a agnate acclimation afterwards its 2008 baby SUV accepted added accepted than expected. In April, Peugeot appear it would access accommodation by 25 percent to 860 cartage a day at its Mulhouse, France, branch to accomplish 120,000 orders for the car. The 2008 was additional to the Captur during the aboriginal bisected with 73,452 sales (see chart) and is now the brand’s third-biggest agent afterwards the 208 auto and the 308 compact. In the aboriginal bisected the 2008 played the bigger role of any Peugeot archetypal in the carmaker’s 7 percent sales accretion in Europe, according to JATO figures. The Mokka additionally fabricated a huge addition against Opel’s 8 percent first-half sales acceleration in the aboriginal half.

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Better margins

The acceptance of the cars has accustomed the French brands to comedy to their small-car strengths and clean bazaar shares afterwards sales of their bunched and midsize models were attenuate by added antagonism from exceptional automakers. “Renault and Peugeot accept consistently been accepted for accomplishment beautiful characterful baby cars and these models fit in actual able-bodied with their self-image,” Urquhart said.

The cars’ aggregate of annual auto underpinnings and almost aerial accessories and trim mix additionally has helped advance accumulation margins, the analyst said. The Renault agent said a little added than 60 percent of buyers in France are allotment the Captur’s additional best big-ticket trim line, which increases the baby SUV’s starting amount to 19,700 euros. Many barter additionally are advantageous added for alone options such as two-tone acrylic and 17-inch admixture wheels, he added, afterwards giving figures. The allurement of able sales and bigger margins agency that the baby SUV articulation will get a big access in competitors as Fiat, Honda, Jeep and Hyundai adapt to accompany the sector.

Fiat apparent the 500X at the Paris auto appearance aftermost anniversary advanced of its 2015 launch. European sales of the 500X are anticipation to be about 60,000 in 2016, which would be its aboriginal abounding year of sales, according to IHS. The close predicts the 500X’s sister model, the Jeep Renegade, will annual for about 25,000 sales in 2015.

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14 Mazda CX-14 vs 14 Honda HR-V (technical comparison) – YouTube – honda hrv comparison chart | honda hrv comparison chart

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Meanwhile, sales of Honda’s HR-V are anticipation to aiguille at 30,000. Hyundai’s alms for the segment, which is acceptable to be alleged the ix25, will top 50,000 units afterwards its barrage aing year, according to IHS. The close additionally expects models from Volkswagen and Mazda to access the articulation afore the end of the decade.

Peugeot added assembly accommodation for the 2008 by 25% to 860 units a day to accumulate up with able address for Europe’s No. 2-selling baby SUV.

Younger buyers

A Honda agent said its baby SUV “should address to a hardly adolescent demographic than our flagship CR-V.” IHS’ Urquhart said that would annual with the segment, area adolescent buyers are absorbed added by aciculate exoteric designs and high-tech autogenous appearance than the badge. “Styling is the No. 1 controlling factor,” he said. He added that Ford’s accommodation to access the European articulation with the India-built EcoSport, which was accurately advised to cope with Brazil’s asperous roads, ability aching the automaker. “If you appetite to advertise in Europe, you charge to architecture here. A apple car is not necessarily what you need” to allure the masses in the region, he said.

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Early demand, however, has been able for the tech-oriented EcoSport, which already ranked No. 10 in the articulation during the aboriginal bisected admitting alone actuality accessible in Europe for a brace of months. Ford of Europe sales arch Roelant de Waard told Automotive News Europe that the aggregation foresees able sales for the EcoSport if address for baby SUVs starts to extend above France. “If that bazaar spreads over Europe again we will accept a big opportunity,” he said.

A attending at 2013 European sales shows that about bisected of all sales of the Captur (39,628) and 2008 (28,004) came from France, according to IHS. Nationalism additionally plays a big role amid baby SUV buyers abroad in Europe. Barter in Germany bought 19,599 of the 70,986 Mokkas awash aftermost year in Europe. By comparison, Renault awash aloof 7,514 Capturs in Germany and 6,589 in the UK.

UK buyers adopt the Nissan Juke, which is fabricated in Sunderland, northeast England. Customer there purchased 37,488 of the 106,434 Jukes awash aftermost year in Europe. Based on those trends IHS predicts Italy will annual for the aggregate of Fiat 500X sales. The close estimates that Italy will annual for 22,000 of the 57,000 western European sales of the 500X in 2016.

‘Innovative product’

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Honda HR-V vs. Honda CR-V | Price, Specs, Performance, and More .. | honda hrv comparison chart

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While exceptional brands are auspiciously accretion into the bunched segment, beneath accept alone bottomward into the auto segment. One barring is Audi, which offers the A1 auto and affairs to add the Q1 auto SUV in 2016.

Despite the added competition, IHS predicts that the new models will aggrandize the articulation afterwards binding absolute players. And while the aggregate brands’ auto and bunched hatchbacks will lose sales to their baby SUV siblings, analysts accede the models to be a footfall in the appropriate administration for mass-market players. “They address to buyers who are added accurate about spending money advancing out of a crisis but still appetite alley attendance and the high-up position of the SUV,” Urquhart said. “It shows added boilerplate makers are able to appear up with avant-garde artefact that gets bodies into showrooms.”

You can ability Nick Gibbs at ngibbs@crain.com.

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